he Registration of domain names is a thriving business on the Internet today - this is evident by the high bids that companies are willing to pay in Per-Per-Click (PPC) engines to attract potential customers for domain name registration.

The business of domain name registration is sometimes referred to as ‘Internet Real Estate’. Just like we can occupy high traffic areas in the central business districts of major cities in the real world, we can register domains for commonly used words or sought after keywords to generate traffic more easily to our websites.